Haldiram, the desi halwai, and snack maker have grown its revenues to 13 percent to cross Rs 4,000 crore in FY16. The Indian snack major is now twice the size of Hindustan Unilever’s packaged food division or Nestle Maggi. It has also crossed the turnover of the two Americans fast-food rivals like Dominos and McDonald’s put together.
The Indian snack market manufacturer, which had begun its humble beginnings from a small shop in Rajasthan’s Bikaner is also the market leader of Traditional snacks.
“We have increased our developed products in-house that ensures quality control. We well understand the Indian palate and that comes handy while launching new products”, said Kamal Agrawal, the fourth generation of the founding company.
The company said to be worth Rs 5,000 crore, is the second largest food brand after Parle. It’s the leader in traditional markets, dominating five of its rivals- Balaji Wafers, Prataap Snacks, Bikaji Foods, DFM Foods and Bikanervala, says the reports. The restaurants and casual dining were the beginning, now the packaged products make up to 80 percent revenues.
Haldiram sells its products in three different regions. In the northern region, its Haldiram Snacks and Ethnic Foods. The Nagpur-based Haldiram Foods International for southern and western markets and Haldiram Bhujiwala for western markets.
Indian snacks market, which was dominated by “Potato chips” will have a stiff competition from Haldiram’s traditional offerings for the Indians.