Now a days, everything is online. You can buy any product, hire any services and even find new customers via internet. Now as everyone is online so most of the companies putting their services and products online so that you can search these.
When someone search with a particular terms (know as “keyword”) most relevant results comes out on search engines (Google, Yahoo, Bing etc.) Now their is a fight between all these business to get 1st position rank.
And to rank on position one you need Digital Marketing.